The 24 most popular tours in Ehime Prefecture
Tours and activities in Ehime Prefecture (Shikoku region) ranked by number of reviews on Viator, from Viator data on 28 Oct 2026. “From” prices in this list run from US$6.48 to US$760.16; 13 of 24 have free cancellation.
Ranked by number of reviews on Viator as of 28 Oct 2026
Viator files products under cities as well as prefectures, so this site fetched the first 50 products in Viator's default order for “Ehime Prefecture” and for each Viator destination in it (Imabari): 51 distinct products, ranked by review count. Some products start in the prefecture and travel elsewhere (or the other way round); the product page on Viator gives the meeting point.
“Popular” on this page means the number of reviews Viator shows for the product (Viator's combined count of reviews left on Viator and Tripadvisor); when two products have the same count, the higher rating comes first. It is not a recommendation by Japan Trip Math. Prices are Viator's lowest “from” price in US dollars on the fetch date; the price for your date, group size and option can be higher. Check the current price and the cancellation terms on viator.com before you pay.
Top 24 in Ehime Prefecture by number of reviews
#1
Private Taxi: Washi-Making & Gold Leaf, Acclaimed Sake in Ehime
from US$181.45 per person
- 5 h
- Private tour
5.0 / 5 · 6 reviews
See dates and current price on Viator(affiliate link)
#2
Miyakubochu Walking Foodie Adventure
from US$15.55 per person
- 1 h
- Free cancellation
- Private tour
5.0 / 5 · 5 reviews
See dates and current price on Viator(affiliate link)
#3
OZU STORIES Ozu Castle Town Regeneration Stories
from US$68.04 per person
- 2 h
- Private tour
4.5 / 5 · 4 reviews
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#4
Small-Group Walking Tour of Matsuyama and Minakuchi Brewery
from US$77.77 per person
- 2 h 30 min
- Free cancellation
5.0 / 5 · 3 reviews
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#5
Shimanami Kaido Sightseeing Tour by E-bike
from US$194.41 per person
- 5 h 30 min
- Free cancellation
5.0 / 5 · 3 reviews
See dates and current price on Viator(affiliate link)
#6
Japanese cooking experience at TOKYO KITCHEN
from US$51.84 per person
- 50 min
- Free cancellation
- Private tour
5.0 / 5 · 2 reviews
See dates and current price on Viator(affiliate link)
#7
Matsuyama Customized Half-Day Tour with Licensed Local Guide
from US$90.73 per person
- 4 h to 6 h
- Free cancellation
- Private tour
5.0 / 5 · 2 reviews
See dates and current price on Viator(affiliate link)
#8
Named Valley Canyoning
from US$68.04 per person
- 6 h
- Free cancellation
5.0 / 5 · 1 review
See dates and current price on Viator(affiliate link)
![[Town walk] Stroll around Matsuyama Castle and enjoy local shopping](https://media-cdn.tripadvisor.com/media/attractions-splice-spp-480x320/0b/a1/c9/04.jpg)
#9
[Town walk] Stroll around Matsuyama Castle and enjoy local shopping
from US$77.77 per person
- 2 h 30 min
- Free cancellation
5.0 / 5 · 1 review
See dates and current price on Viator(affiliate link)
#10
Matsuyama Private Customizable Full Day Tour
from US$331.17 per person
- 8 h
- Private tour
5.0 / 5 · 1 review
See dates and current price on Viator(affiliate link)
#11
All in One Matsuyama Day Tour Private Taxi for Up to 9 Guests
from US$760.16 per person
- 6 h to 10 h
- Free cancellation
- Private tour
5.0 / 5 · 1 review
See dates and current price on Viator(affiliate link)
#12
Local Washi and Paper Craft Cycling Tour in Uchiko Town
from US$226.82 per person
- 4 h 30 min
- Private tour
5.0 / 5 · 1 review
See dates and current price on Viator(affiliate link)
#13
Chestnut Burrs Dye Experience at Kominka in Uchiko Town
from US$181.45 per person
- 2 h 30 min
- Private tour
5.0 / 5 · 1 review
See dates and current price on Viator(affiliate link)
#14
Gilded Washi Tapestry Making and Paper factory tour in Uchiko
from US$246.26 per person
- 3 h
- Private tour
5.0 / 5 · 1 review
See dates and current price on Viator(affiliate link)
#15
Matsuyama Castle Stroll and Making Auspicious Sweets
from US$162.01 per person
- 2 h 30 min
- Free cancellation
- Private tour
5.0 / 5 · 1 review
See dates and current price on Viator(affiliate link)
![[Town walk] Matsuyama goes "Ishiteji pilgrimage experience"](https://media-cdn.tripadvisor.com/media/attractions-splice-spp-480x320/0a/ca/8b/81.jpg)
#16
[Town walk] Matsuyama goes "Ishiteji pilgrimage experience"
from US$32.40 per person
- 1 h 30 min
- Free cancellation
4.0 / 5 · 1 review
See dates and current price on Viator(affiliate link)
#17
Matsuyama Private Tour for Shore Excursion
from US$282.55 per person
- 5 h
- Private tour
4.0 / 5 · 1 review
See dates and current price on Viator(affiliate link)
#18
Audio Guided Tour in Matsuyama Castle
from US$6.48 per person
- 30 min to 1 h 30 min
- Free cancellation
- Private tour
4.0 / 5 · 1 review
See dates and current price on Viator(affiliate link)
#19
Matsuyama Minakuchi Sake Brewery with Tasting
from US$129.61 per person
- 1 h
- Free cancellation
No reviews yet
See dates and current price on Viator(affiliate link)
#20
Crown bridge hopping by Bike
from US$162.01 per person
- 6 h
- Free cancellation
No reviews yet
See dates and current price on Viator(affiliate link)
#21
Full-Day Private Shimanami-Kaido E-Bike＆ cruise Tour
from US$291.62 per person
- 5 h to 6 h
- Private tour
No reviews yet
See dates and current price on Viator(affiliate link)
#22
5 Hour E-bike Trekking on Omishima
from US$239.78 per person
- 5 h
- Private tour
No reviews yet
See dates and current price on Viator(affiliate link)
#23
6 Hour Private E bike Tour on Omishima
from US$252.74 per person
- 6 h
- Private tour
No reviews yet
See dates and current price on Viator(affiliate link)
#24
Matsuyama Private Customizable Half Day Tour
from US$456.87 per person
- 4 h
- Private tour
No reviews yet
See dates and current price on Viator(affiliate link)
More in Ehime Prefecture: All tours and activities in Ehime Prefecture on Viator(affiliate link)
Japan Trip Math has been approved for Viator's affiliate programme and may earn a commission if you book through these links. It does not change the price you pay. Affiliate disclosure
- Source: Viator Partner API: /products/search (Viator's default order; ranked by review count on this site) (Viator) · Verified on · Products fetched from the Viator Partner API on 28 Oct 2026 in Viator's default order and ranked on this site by number of reviews (ties: higher rating first); prices in US dollars.
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